Two hundred fifty years ago, Ascalon burned. Desperate to defend his land from advancing hordes of bestial charr, King Adelbern summoned the all-powerful Foefire to repel the invaders. But magic can be a double-edged sword—the Foefire burned both charr and human alike. While the charr corpses smoldered, the slain Ascalonians rose again, transformed by their king's rage into ghostly protectors and charged with guarding the realm—forever. The once mighty kingdom became a haunted shadow of its former glory. Centuries later, the descendants of Ascalon, exiled to the nation of Kryta, are besieged on all sides. To save humankind, Queen Jennah seeks to negotiate a treaty with the hated charr. One obstacle remains. The charr legions won't sign the truce until their most prized possession, the Claw of the Khan-Ur, is returned from the ruins of fallen Ascalon. Now, a mismatched band of adventurers, each plagued by ghosts of their own, sets forth into a haunted, war-torn land to retrieve the Claw. Without the artifact, there is no hope for peace between humans and charr--but the undead king who rules Ascalon won't give it up easily, and not everyone wants peace!

Yes the concept art is truly beautiful, but the music is more striking to me it is something new, I would imagine from GW2. Jeremy Soule composer of GW:P, GW:F, GW:NF, GW:EOTN will be back to compose Guild Wars 2

"Earn special Guild Wars 2 rewards based on your achievements in the original Guild Wars and Guild Wars: Eye of the North™. Use the Hall of Monuments Reward Calculator to determine what rewards you’ve unlocked, how the benefits are calculated, and what other items are available. Just enter your Guild Wars character name in the field above to get started! If you don’t have a character name to use, you can still access the Reward Calculator in demo mode"

Some samples

Introduction

"My name is Colin Johanson, and I'm the Lead Content Designer for Guild Wars 2. The content design team is responsible for developing what happens in the events, storyline, mini-games, and any other content you encounter in the Guild Wars 2 world. In this article I'm going to focus on explaining how the dynamic event system we've developed for Guild Wars 2 works, and how it challenges the fundamental ways content has been presented to players in traditional MMORPGs. Dynamic Events Overview and Q&A with Slideshow